A truly authentically spiced rum, full of flavour and Caribbean IRIE. We needed to capture this laid back spirit in a visually and verbally (bar call) way. The Red-Leg crab, a native of the Caribbean coral reefs, was our cute and adaptable character used on and off pack. And the Red-Leg name also refers to the pale skinned, red legged, rum loving, Scottish descendants still living on the islands since the 17th Century. They know their rum.