Brand: Essi
Product: Dairy products
Segment: Middle-priced
Segment: Middle-priced
My task was to create a new brand for dairy products, which would sell in the local market of Uzbekistan. The new packaging and trade mark needed to be more recognizable on local market. I researched existing players of market and noticed that all competitors have used a white color for their products. I have created unique readable brand name “Essi” and used black color for packaging. Trade mark was registered in Uzbekistan
