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    A branding project developing the marketing elements for a line of all-natural veggie chips. Elements include logo and branding guidelines, packa… Read More
    A branding project developing the marketing elements for a line of all-natural veggie chips. Elements include logo and branding guidelines, packaging, store displays, website, and storyboard for a television spot. Read Less
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A comprehensive branding projecting outlining the elements of a line of all-natural veggie chips, meant as the perfect, wholesome snack for busy people. With a focus on carefully crafted flavors, low sodium seasonings, and a light and fun brand, Kaleido veggie chips introduce a new spectrum of snacking.
Website
Packaging and label design
Close up of the front label of the original flavor Kaleido chip
Close up of the back label of the original flavor Kaleido chip
Packaging includes single-serve packages, as well as a variety family pack of single-serve bags, as well as in-store chip displays and vending machine wraps
Storyboard for a television spot