Pennzoil Driving Protection
Situation: People do all kinds of things to avoid the fact that every time they get in and add miles to the odometer their car ages. Every time they press the gas pedal they wonder what effect they are having on their vehicle.
Objective: To give the consumer a simple solution to a never ending problem, the Number One Motor Oil, the Number One Protection and Performance Motor Oil in America. To give them confidence and peace of mind.
Strategy: Capture the Number One Motor Oil Position, Substantiate the Claim, Show How engines of all types prefer Pennzoil. Capture their imagination by reminding the consumer of some of their silly stunts and showing them the way to true Protection for their vehicle. Pennzoil Driving Protection is the ticket to Driving Peace of Mind. Depend on Pennzoil for your driving protection.
Situation: People do all kinds of things to avoid the fact that every time they get in and add miles to the odometer their car ages. Every time they press the gas pedal they wonder what effect they are having on their vehicle.
Objective: To give the consumer a simple solution to a never ending problem, the Number One Motor Oil, the Number One Protection and Performance Motor Oil in America. To give them confidence and peace of mind.
Strategy: Capture the Number One Motor Oil Position, Substantiate the Claim, Show How engines of all types prefer Pennzoil. Capture their imagination by reminding the consumer of some of their silly stunts and showing them the way to true Protection for their vehicle. Pennzoil Driving Protection is the ticket to Driving Peace of Mind. Depend on Pennzoil for your driving protection.
We Know What it Costs To Be Number 1: This Ad establishes Pennzoil's Premium Position and presents an easy to remember ICON to keep it Top of Mind with our Consumer.
