Branding for 'Gentleman George's Tattoo Parlour' located in Liverpool City Centre. The name 'Gentleman George' comes from the owners grandfather, George Shacklady, a World War Two war veteran and true gentleman.
Gentleman George’s was established in 2015, aiming to give tattoo enthusiasts, a quality tattoo experience in a shop with alternative approach and a unique environment. The branding needed to have a link to George and therefore you can see the resemblance of a heart shape in the composition of the logo.