For Unilever South Africa’s 2015 Year End function, Blue Juice Design had the honor of sponsoring the winner’s prize for the best dressed competition. The Prize, which consisted of an in-studio fashion shoot with the agency photographer, was awarded to supply chain employee Jason Alborough.
Embracing his title of ‘Model for the Day’, Jason relished in the creative experience, which resulted in the luxurious editorial spreads showcased below.
Conducting the shoot in one of Durban’s most sought after creative spaces, Open Plan Studio, the Blue Juice team worked with Jason to create visual art that was as contemporary and stylistic as the pages of top men’s fashion magazines. Styling and make up were meticulously directed through trend research conducted by the team, and treated with state of the art process within the image treatment phase of the project.
“Jason was great, he was receptive to the creative vision we had set out for our time in studio and really stepped out of his comfort zone to achieve the shots we needed”, says photographer and Creative Director Li Joshua.