Objective: to relaunch eBay’s “everyday deals” hub with a measurable OOH campaign. The idea: to gather the whole budget in a one day cross-media operation in a very busy tube station in Milan, offering people discounts on every item they could buy in the station, together with interactive ads with eBay deals. The message: here deals are only today. On eBay everyday.
My role in this project: Creative Director, Strategist, Copywriter
