2015, packaging, Stenberg & Blom, wine, Primitivo
Mosaico is a wine made of Primitivo grapes harvested in sunny Puglia in southern Italy. Just as with the impressive mosaic, this wine is an intricate patchwork of carefully assembled individual batches of grapes, creating a masterpiece of a wine.
We wanted to create a label that would give the feeling of good quality, and at the same time express the wine's background of hard work, fine-tuned skills, patience and century long traditions.
We developed a design based on the name to give the wine an unified and unique identity. To reflect the wine's austerity, history and authenticity, we composed a complete mosaic-motif, such as the ancient Roman mosaics, made up of several thousand hand drawn mosaic pieces.
The deer on the label is taken from the fauna around the vineyards, and is also a type of meat that is perfect with this wine. The logotype and the deer are accentuated to create an eye-catching and a recognizable effect. The composition is asymmetric and the mosaic pieces are hand drawn one by one to give the most authentic expression. Embossing, spot varnish and gold foil were used to provide the label tactility, and to emphasize the quality and feeling of finesse.