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    About

    Rebranding explorations done for Spiceworks.
    Published:
It was always a challenge to work with the Spiceworks logo. Created by someone on a competition website before the company had designers, it's overly wide, has awkward geometry, and thin stroke weights that don't render well at small sizes.

One of the biggest hurdles in updating a logo is retaining brand equity. Evolving it without losing the essence of what it was. This proposed system modernizes the logo and addresses the issues with the original while also retaining the uniqueness of the original.
Sub-brands suffer even more from the geometry of the main logo and there is no clear system to unify them. The proposed system is a dynamic one where the swoosh is interchangeable with sub-brand icons and app icons.