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    Logo pitch for student organization Rutgers-Camden Civic Scholars.
Rutgers Camden Civic Scholars
Logo design
The Civic Scholars are student members of the Rutgers Honors College who perform a variety of volunteer work in the Camden community including working in soup kitchens, planting trees, and tutoring children.

They were looking for a logo that reflected their own values: reciprocity and academia.

Wanting to provide a youthful and versatile look, I designed this logo comprised of two books facing inward with a shift in perspective that alludes to Camden’s row homes and creates a trompe l’oeil arrow.
A little bit of process. Sketches in illustrator that led to final design.
Inverted logo option.
Playing with pattern.