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    Winning work of the Viljandi town identity design competition and as a result a new face of Viljandi. We organised a deep research on the old and… Read More
    Winning work of the Viljandi town identity design competition and as a result a new face of Viljandi. We organised a deep research on the old and new visual elements of Viljandi, gathered embroidery, stories about stray cats, pieces of folklore and current art scene of the town. All these bits and pieces got together and formed the new visual language of Viljandi. Our goal was to capture the true essence of this wonderful town and stay away from "serious" city identity cliche's, because life in a creative small town is fun. Art Director: Helene Vetik Copywriter: Karl Saluveer Read Less
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