MOYEE IMPACT REPORT 2015 ILLUSTRATIONS
The perfect read for non-readers, with lots of pictures to boot. Our impact report is, well, disturbing and fun! Provocatively titled ‘Life is Unfair’, it doesn’t just recount our victories, but it relishes our failures, too! “Had we been a little bit less idealistic and naïve about challenging the coffee industry’s unfair ways, there would be no FairChain coffee today,” says founder Guido. Phew!
Unlike most annual reports, Moyee’s Life is Unfair combines financial facts and future roadmaps with very short stories, playful imagery and uncompromised self-reflection.
Enjoyed this project? Visit the online magazine of the Impact Report here.