The primary objective is to develop an annual community report that effectively informs and promotes Hackney, a diverse London borough, to local investors, with a specific emphasis on engaging busy business professionals. The design strategy employed focuses on deliberate color selection and visually appealing infographics to capture the attention of the target audience. The chosen color palette is meticulously curated to convey qualities such as trust, honesty, optimism, and cheerfulness, intending to establish a positive and welcoming impression.
Recognizing the time constraints of our busy business professional audience, the infographics are thoughtfully crafted to balance interest and ease of comprehension. Utilizing a minimalist yet visually engaging approach, the report ensures that complex information is presented in accessible visual elements, maintaining its informative nature while being user-friendly for our time-sensitive readers. This design approach aligns seamlessly with our overarching goal of creating a comprehensive and visually compelling community report tailored to the unique needs of our diverse borough and its potential investors.