It is very uncommon for Indonesian to say:”I Love You” to their Mom. Based on that insight, ahead of Mother’s Day, the #PSILOVEMAMA campaign is launched. The idea is to create platform where Indonesian can say their loves to their Mom.
The special page is created within NIVEA’s website. There, people can create their special message for their Mom. Then, NIVEA will print the message then deliver it to their Mom.
Client: Beiersdorf Indonesia
Agency: Edge Asia
Agency: Edge Asia
2015
