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    The lesson from companies like Apple is clear: the potential of a hardware device will expand exponentially if developers start building apps for… Read More
    The lesson from companies like Apple is clear: the potential of a hardware device will expand exponentially if developers start building apps for it. Automatic, maker of a plug-in adapter for cars, wanted to take the leap from product to platform, and asked us to update their brand and design a new website with its own app store. Read Less
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