Challenge
Bower Architecture is a Melbourne architecture and interior design practice formed in 2005. As the business approached their 10 year anniversary, an external business consultant identified the need to reach a broader audience beyond the personal referrals making up the majority of new business enquiries. As a result, the practice realised the importance of presenting a clearly articulated brand positioning that better reflected their offer and future vision.
Solution
Self-titled undertook a series of workshops and industry interviews which showed that once Bower were engaged, clients clients quickly became converts, but a large gap existed between this experience and the external perception. Bower work closely with their clients to gain a deep understanding of the people, place and conditions of every project. Through this interrogation Bower provide collaborative solutions for their clients which reveal the spaces that were meant to be. This insight informed the brand positioning of ”Revealing Spaces”, an idea which was expressed through every touch point from the tone of voice, to the logo and the broader visual identity.
Results
Launched at their 10 year anniversary function, the new brand has been well received externally and helped crystallise the business direction internally. A focus on proposal and credentials presentation materials has seen new business conversion grow steadily post rebrand.
