Fat Bird is a brand of high quality dried herbs and spices. The primary target audience for Fat Bird are amateur cooks who are just picking up this important life skill and are looking to try out new flavours and cuisins. With Bright and colourful packaging, Fat Bird offers different types of herbs, and spices easily identified by the bright colours associated with the different spices. The brand markets itself through clear, consistent and charming packaging and on the packaging, it also includes serving suggestions, and flavour notes.
Each package is made of recycled material, and is recyclable itself. This is to limit the potential waste, and to give people who already have special jars to reuse those. Fat Bird was meant to supply quantity along side quality.