BEHAVIORAL TRIGGER EMAILS
Email campaign targeting lapsed buyers drove a 12-20% CTOR lift.

DIRECT MAIL INSERT
Direct mail driving brand awareness and new member registration. 

NEW MEMBER STREAM
Welcome modal on Boutique Main and Mobile App, featuring top-converting brands.

NEW MEMBER STREAM
Day Zero email. Drove 12% increase in day zero app downloads
(exceeding goal by 20%) and a 57% increase in gross demand on
day zero for new members who downloaded the app.

NEW MEMBER STREAM
Days 1-8 New Member emails, promoting top converting brands, 
app download, and Rue Now. Migration to the app in the first 7 days
of membership increased 22% with the banner campaign.

NEW MEMBER STREAM
Break-form email.

NEW MEMBER STREAM
Long-form Day 9 email, last App download message in the New Member Journey.

NEW MEMBER STREAM
Mobile access gate.

EARLY ACCESS
Emails driving to branded and curated boutiques, focused on urgency.
Resulted in 16-40% CTOR lift compared to previous campaign.

VRP SECRET BOUTIQUES
"Secret" boutiques driving incremental revenue and brand awareness to top shoppers.
Drove 165k in incremental sales in Spring 2016.

APPLE PAY PARTNERSHIP
App download campaign, in partnership with Apple Pay.

RUE 365 SHIPPING PROGRAM

Rues' shipping programs drive 23% of total revenue. The creation of a logo and
consistent campaign for the flagship 365 program drove a dramatic increase in sign-ups.