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A capsule collection created for the fine folks at Free People.
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F r e e  P e o p l e
summer of 1950:  a capsule collection
This was a capsule collection done for the creative team at Free People.  The foundation of the collection was to design for two of the five Free People girls.  I chose Molly and Meadow who represent the retro and bohemian spirit, respectively, of the brand.  I constructed a handmade book with original watercolor illustrations and hand collaged images to give the project a unique feel.  When I sat down to design, I immediately thought of candy coated summers, bike rides to the pool, and pastel mermaid highlights.  This led me to the final outcome which I see as summer of 1950...