Approached with a name, an idea and a truck, my brief was to create a new brand that revisits the old times. My client, with a passion for cars and healthy smoothies, saw a gap in the current food trucks market. I was tasked to recreate the childhood memory of ice cream trucks driving down the street on a hot summer’s afternoon. With a tight budget for production in mind, we went down the road (excuse the pun) of a solid paint job and retro typography to bring out the old school cool.
