As an art director, I partnered with a South African design agency to develop a new visual identity for Indaba Wines that aligned with the brand's strategic goals and supported the new pricing structure, resulting in increased sales and market share.

Indaba Wines packing timeline

The redesign of Indaba Wines' label was driven by the need to address its lack of visibility and customer engagement on the shelf, as evidenced by market research and visual comparison with other brands.​​​​​​​