CLIENT: Miller Lite
AGENCY: Digitas
Miller Lite needed to launch the most revolutionary new can in the history of cans -- a can that reduced glug. A can that led people to ask, "What the heck is glug?" Glug is the extra air in your beer that you don't want. Miller Lite put a second hole in the top of their cans to defeat glug and it actually worked. To encourage people to open that hole and experience pure, glugless beer, we showed them just how fun opening a beer could be.
Chicago Addy - Silver
District Addy - Silver
District Addy - Silver
Nice Adweek article about how our videos are better than the TV.
