True Leaves is a unique floral company, comprised of two women hand-growing and creatively arranging their own flowers from seed to vase from their hometown of Brooklyn. Born out of a desire to cultivate beauty, community and a connection to the natural world, I wanted their branding to reflect the wonderful floral mantra in the ever-changing canvas that is New York City, while staying true to their ethics of recycling & repurposing.

A huge part of their business is using recycled / vintage-found vases for their bouquets, so I decided to retouch & incorporate century-old public domain botanical drawings of the flowers they grow into promotional posters printed on canvas, social / digital graphics & business cards.