Back in March of 2006, the company that heads up the packaging and visual identity for a number of Microsoft XBOX titles contacted us about doing some artwork for Forza Motorsports 2. What started out as a few comp renders quickly grew to well over 20 different assignments for the box-art in various world markets, ads, in-store promos and more. Many initial concepts were created and ultimately discarded. Several different cars were created for various European, Asian and North American Markets.
All Images and Box Design copyright 2007 Microsoft Corporation
