The task was to redesign a branding for "In the mood" takeaway coffee, which specializes on alternative ways of coffee making. The style was minimalistic, laconic, modern, but still not very strict, exact for the image of youth coffeeshop in a big city. Color gamma was monochrome, the colors used were black and white, which matched perfectly to a wood textures used in the interior and to craft paper and carton used in package. Main forms were basic geometrical figures - circle and rectangle.
The logo was created on the base of two circles which had proportions of the golden section, text inside matched to the rectangle which had proportions of 2:3.
Fonts used - Montserrat and Varela Round - geometrical sans serifs, but not so strict because of thickness and roundness of their hatches.
On the base of logo the business cards were created, in which the inversion of colors was applied - black color of the background made it more prominent, it wouldn't lose its attractiveness when slightly polluted. In the design of the informative side of the business card the half-circle was used, its other half was compensated by text.
On the base of the logo were also cup coasters designed. Coasters were round and made of birch wood impregnated with water-repellent mixture of olive and teak oils. On the face side they had laser engraved logo, and on the back side - a wish or a motivation quote.
The logo is also applied to design of brand of cups and paper bags, creating simple and laconic package.
The stickers for coffee packages were designed. They might inform about all the coffee characteristics with simple infographics.
Also the stickers for syrup bottles were designed. They marked different tastes of syrups with laconic and simple illustrations which were subordinated to the general style.
Moreover the cheap and ecological holder for coffe cups was produced.
Also the posters in modern urban style which illustrate preferences of alternative ways of coffee making.
The creative menu for the coffeeshop was also designed. It would definitely become a feature of the place. It looked custom and stylish at the same time. It was a board on the wall, which had rows of nails used as runners for smaller pieces of wooden boards with engraved letters and numbers. So that names of different drinks and dishes, and also prices might be formulated with them.
The same principle was used in the design of street "offer of the day" pillar.
Logo was also used in the outdoor advertising - it was applied to the showcase with matt adhesive tape.
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