Blood Donation: Sit down to save lives

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Executive Creative Director: Liam Wielopolski

Art Director: Assaf Levy

Copywriter: Balekane Mokoditoa

Director: Justine Calverley

Agency Producer: Sue Tyler

Designer: Melissa Grundlingh

SANBS wanted to encourage more people to donate blood, especially at the malls where mobile blood drives frequent. We needed to make shoppers aware of the fact that one pint of blood can save three lives and encourage them to donate blood there and then.We came up with simple idea sit down to save lives. Our installation involved a chair that was connected to three empty blood bags shaped like people. These blood bags were set up beside the chair with a message that read, "Every time you sit down to donate you save three lives." Utilising Archimedes’ principle of displacement, when shoppers sat on the chair the three blood bags filled up with red (blood-like) liquid bringing the message to life for all to see.