We were tasked at rebranding an international supermarket in Beijing called April Gourmet.
A little bit of a background of April Gourmet, April Gourmet is one of the most well-established international supermarket in Beijing. With the increasing numbers of expats and international people visiting and/or working in China, there's always a feeling in every expats mind, be it missing home, or missing the environment after being put in an unknown environment.
April Gourmet offers these expats food that they're familiar it. Be it from Beverages, Meats such as poultry and beef, Snacks such as chips and salsa. These food and beverages for them to shop and cook at home, not only provides expats an easier mean for food, but also a place where they can find and indulge with things from home.
Thus, we rebrand April Gourmet by saying.
'The closest place to home'
We are not only responsible in redesigning the logo, but also all of the design collaterals, such as packaging in products that needed it, organization print materials such as business card, and also the store redesign. Though the result of some of the materials differs from the initial design, April Gourmet sticks to the design guidelines that we've created for them.
Thanks!
