Summary
Our agency was approached by Smith & Nephew, a global pharmaceutical company, to create a website which would serve as a hub for educating healthcare professionals about their ALLEVYN product line while providing them with valuable continuing education credits. We used Smith & Nephew's existing partnerships with healthcare organizations to tailor the experiences for their employees.
As project lead, my role included client and project management, web design, and responsive front-end development.
Upon login, which is as simple as entering their work e-mail address, users are taken to a customized area with video and PDF content specific to their organization.
A customized message encourages users to explore the resources hand-picked for their organization.
Analytics Dashboard
We knew that analytics would be vital in order for our client to understand the way that healthcare practitioners were using the site and which resources were most valuable to them. With that in mind, the website includes a custom backend area which provides a high-level overview as well as granular statistics to quantify the activity around each user, each resource, and each organization. The panel even allows for PDF reports with custom parameters to be generated and delivered by email to Smith & Nephew's partner organizations for potential awarding of continuing education credits.
