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    A new office building in downtown Charlotte. The logo is a bit art deco in style. I wanted to play on the geometry of the logo in the collateral … Read More
    A new office building in downtown Charlotte. The logo is a bit art deco in style. I wanted to play on the geometry of the logo in the collateral so I mirrored the lines bordering the type in the angles of the shapes. They add interest and suggest forward motion and progress. The color palette is mostly monochromatic with a few pops of color to grab the eye. Agency: Anoroc Agency Brand Strategist: Deborah Loercher Creative Director: Alex Midgett Designer: Amy Lyons Read Less
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