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    There was very little competition for this hospice, however the community was unaware of their services, so the goal was to increase awareness. T… Read More
    There was very little competition for this hospice, however the community was unaware of their services, so the goal was to increase awareness. The community is largely hispanic, so I did research into the area and marketing to Hispanics. One insight that stood out to me was the family dynamic is different. Family is a huge influence and importance. The extended family is very close. So I chose images that reflected that. I also chose colors that were reflective of the landscape of the area. The background pattern was inspired by Mexican textiles. Agency: Anoroc Agency Brand Strategist: Deborah Loercher Creative Director: Alex Midgett Designer: Amy Lyons Read Less
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