CavalryAgency.Com
Responsive Design, Brand Exploration, Squarespace Integration
I was brought in to provide leadership, direction on a sensitive project,
CavalryAgency.com. After assessing needs and wants, we settled
on these primary objectives.
1) Update content easily
2) Accessible on any device
3) Cavalry brand is cohesive
Actions one would expect during their customer journey:
- Clear navigation, get to information easily
- Learn more about Cavalry’s mission
- View client work
- See current team member’s
- Check out all the latest company news
- Learn about employment opportunities
- Agency contact information
“It’s Smart, I’m Very Happy. This Is The Best Website We’ve Ever Had Here.”
Marty Stock - Chief Executive Officer
Cavalry, Young & Rubicam
Mobile First Design
With the move to mobile, we're using the full name logo and hamburger icon menu.
Home page carousel
Provides clear communication for three feature stories.
Hamburger menu
Easily accessible in upper left corner, allows user to jump to any page.
Easily accessible in upper left corner, allows user to jump to any page.
Our mission
Type size is optimized for mobile devices.
Work
Thumbnail images.
Assess, Plan And Build
Identify content structures, built out flagship pages for a variety of content. Including agency services, client work, employees, latest news, employment opportunities and agency contact information.
12-column grid
Helps organize content, provides a hierarchy for our story.
Clear navigation
Provides the user with clarity on every page.
Carousel feature area
Sliding feature area and full screen home page provides clear message, but also hints towards content below the fold.
Client logo section
Boasts an impressive variety of alpha brands and categories. Proving Cavalry continues with it's mission, helping brands dominate.
Header images for second level pages
For second level pages.
Photography, color and typography system
For a consistent brand experience.
CavalryAgency.Com
Responsive Design, Brand Exploration, Squarespace Integration
Credits
Client: Cavalry
Role: Art Direction, Concept, Design, Strategy, User Experience Design, User Interface Design
