This was a project for The Flower Cupboard, a flower shop located in Cary, NC. 

They were interested in a rebrand with something that was soft and subtle, but wasn't like the other flower shop logo's out there. 

They chose a very subtle color palette of pale blue and grey, and liked the idea of the Dahlia flower. 

I created this logo using Adobe InDesign, Adobe Illustrator , and a Wacom Drawing Tablet.

Below are a couple of my digital roughs.   

They chose the design below  with a different text layout and I built on it from there. 

I added some color depth to the Dahlia flower and tweaked the type. 

We met and also picked out some color swatches to build on the logo's color. 

Below is the finalized logo.