Lowe's Appliances '09 Campaign
This campaign focused on the tell-tale signs that your appliance needs to be replaced.
We brought these appliances to life by showing typical and not-so-typical signs that your appliance is
on its last leg. At the end of the exercise the appliance was replaced by Lowe's - in 24 hours. The ad metrics were unpresedented due to its combination of great animation and a comedic spin on these day-to-day items.
This campaign focused on the tell-tale signs that your appliance needs to be replaced.
We brought these appliances to life by showing typical and not-so-typical signs that your appliance is
on its last leg. At the end of the exercise the appliance was replaced by Lowe's - in 24 hours. The ad metrics were unpresedented due to its combination of great animation and a comedic spin on these day-to-day items.
