Racing for a profit
Illustration and logo design for ETA/Cuisenaire sales meeting theme "Revvin' in '07!"
ETA/Cuisenaire (now ETA hand2mind) needed a race car themed logo and decor for their 2007 National Sales Conference.  With the growing popularity of NASCAR, I not only illustrated the ETA/Cuisenaire "Revvin' in '07" logo, but made a car for each one of their brands to be used as decor for the meeting itself.

Race flags were everywhere and so were my illustrations.  The cars screeched over a finish line in a PowerPoint presentation to show how well they sold—and under performing brands stopped shot of the line.

Fun stuff for this house of brands. Once the original logo was approved, the others were all personally produced in one day.

Please find below samples of only a handful of the many cars created.
Racing for a profit
Published:

Racing for a profit

Series of race car illustrations for ETA/Cuisenaire's (now ETA hand2mind) 2007 National Sales Meeting to build excitement around their house of b Read More

Published: