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    Design options developed for the Idli mix - Rishta food packaging.
    Published:
Option 1
We tried to make the packaging fun so as to appeal to a younger mindset using a mascot.
Option 2
The generic product name is ‘idli mix’. And primarily it is used to make idlis. (Dosa and uttappam comes only second)
We have played with typography to represent idli. The type also looks like batter. (The magic is in the batter.)
Option 3 
Option 4
We have also explored an option where the typography is youthful, peppy and has a feel of a batter in it.
With a few colour options.
Option 6
We explored an option where the typography was youthful, peppy and had a feel of batter in it.
With a few colour options.
Option 7
We explored an option where the typography was youthful, peppy and had a feel of batter in it.
With a few colour options.