Handmade Eco Packaging & Branding // 
Sustainable food packaging, specifically designed for children’s organic, chocolate fudge cupcakes, from the freshly baked counter. Celebrating a happy lifestyle through comfortable design that inspires creativity. Both single and multipack consists of two flat pieces and a sticker. The branding, just like the packaging, was influenced by delicious ingredients, designed to create a dramatic compliment and contradiction against Waitrose’s original logo.

Advertising Campaign

Application of a magazine ad, 
posters and an in-store promotion.