Xbox wished to create a self identity image for an art exhibition in which different artists from all over Spain would customize the Xbox 360º game console, turning it into a unique piece of exhibition. The logo “360 concepts” was developed for this event and originated a packed gift to be given to the participants. This was inspired by the essence of the event, inviting to be customized in the same way as the consoles. Each of the elements could be personalized and be found with an individually and aseptic vacuum packaging.

PACK - The processed cork pack contains the catalogue sheets from the exhibition, a compilation cd with all the graphical material from event, the Xbox 360º concepts edition t-shirt, gloves and items for personalising all of them. They are vacuum packed to give a clean and aseptic appearance, which, together with the predominant colour of white, encourage their modification.

VINCON BCN EVENT - Some events were held at Vincon Barcelona for an exhibition where the final work of the various artists was exhibited.

VINCON MAD EVENT - Some events were held at Vincon Madrid for an exhibition where the final work of the various artists was exhibited.