This is a personal studio project dedicated to the creation of the identity for the brand “KUBE”, a Czech firm devoted to the production of recorders since 1930. The work is entirely inspired in the graphic shapes and volumes of the Czech cubist architecture (as the “House of the Black Madonna”, in Prague). The project includes a complete development of the graphic identity, with the implementation of the logo on different media and 3D modeling of the first recorder of the company.