Project Brief: To produce the 2014 – 2015 Annual Report for Sherritt International Corp. Sherritt International is one of the world’s largest producers of nickel from lateritic sources with operations in Canada, Cuba, Madagascar. The annual report needed to be an overview of the strategic priorities, operational highlights, and focus on sustainability of Sherritt International over the year.

My Role: Art Director, Designer

Audience: Faculty, Board Members, Investors

Concept: The overall concept of the Annual Report was transparency. 2015 was a difficult year for resource companies, this included Sherritt. They wanted to be completely honest with their faculty and investors about the challenges they faced over the year, while still showcasing their commitment to being a low-cost nickel producer despite current market uncertainty. We came up with a design solution that used a lot of black and white photography paired with overlays of colour to represent the dedication to being honest and transparent to employees.

Process: An initial brainstorm meeting was held between the communications team at Sherritt and Fusion Design Group where we discussed possible creative directions to pursue. From there we created several inspiration boards for the client to review and give feedback on. This feedback gave us a really clear direction to start working from. We created multiple concepts for the cover and inside pages which the client narrowed down to one that they wanted to pursue. We then developed a full proof of the report based on the chosen concept. After multiple rounds of revisions, final production and press approvals we ended up with the final printed piece.

Result: The client was very pleased with the final result and received great feedback from board members and faculty.