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    Campaign promoting the appearance of Carling tin can with a special football design.
We had to promote at least 2 things simultaneously: 
1 that your favourite lager Carling is also available in tin can
2 that Carling is a sponsor of English football league championship - Carling Cup. 

Motto: Don't miss the can! 
By the way, in Ukrainian football slang "to miss/kick the can" means "to miss/kick the ball into the goal".
Here in Ukraine where in anticipation of EURO 2012 everybody's talking about football in their communications we hope we could make it in non-trivial way.