10 years NVMS
The National School of music had it’s 10 year anniversary and did a tribute to the pioneers of theater, named the Do Theater. They dedicated a play with actors of this generation, combining the most famous plays of the Do Theater during their 13year run (1970-1983) into one piece with a new look and feel but staying true to its origins.
STAS International was asked to take on everything in terms of set/stage design and marketing and strategy for this campaign.
STAS International was asked to take on everything in terms of set/stage design and marketing and strategy for this campaign.
It was my job to do the design part.
This is the logo of National School of music
Logo Design
I first started playing around with the '10' of their 10 year anniversary.
Typically including musical elements but in a less cliche way.
It was clear me to that I wanted to used dark gray and black backgrounds with smoke, as both elements represented theatre.
This is the result.
After that I set the type by playing with different fonts.
Masks/ Icon
As supporting element I designed a mask combined of 4 different traditional masks. Each mask represents one of the main nationalities of our country Suriname, South America.
Mainly: Javanese, Hindi/ Indian, African and Native American.
Mainly: Javanese, Hindi/ Indian, African and Native American.
Teasers
We started the campaign with some teasers mainly as promo on Facebook.
Cover image on Facebook
Event image on Facebook. Here I started to use pictures from the rehearsals.
Media and Sponsor Invites
The media, sponsors and VIP's got special invites.
Flyers/leaflet where distributed at selected venue's
Posters and Banners
These where used at the media launch and at the shows.
Program brochure
Telling the history of the Do Theater in short, introducing the cast and the program of the show.
Pictures
We also posted pictures of the premiere show. I edited these to be more in line with the campaign.
Al of the pictures below where shot by Mitchell Lisse Photography
