PROJECT FANGIRL
identity, packaging
Project Fangirl is an organization that stands to encourage teen girls to nurture their love of music. Teenage girls carry a lot of power in the music industry, yet are constantly being mocked and patronized for their interests in music by mainstream media. One of the reasons teenage girls are so intense in their being a fan of a band, is that unlike young boys, who have so many TV shows, movies, games, etc., that they can resonate with, teenage girls have very few besides music. Music is something they connect with, something that should feel safe, secure and fun.
Project Fangirl redefines what it means to be a fangirl, using touchpoints that are typical of teen culture. Manifesting itself as a music review blog, Project Fangirl is run by teenage girls, and is a place for them to build a community where they can express themselves and build their love of music. The logo and branding for Project Fangirl is heavily-influenced by the current trend in teen culture of a growing interest in returning to tactility and analog things (zines, vinyl records, etc.) Collages, gritty scan textures, and hand-written elements are used to emphasize personability as well as to call to certain eras and styles of music and music design.
