The Fridge

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The Fridge
Warm atmosphere, cool prices.

The Fridge was done for an advertising class as a retail store that could take on Wal-Mart. Because the budget was much lower than a Wal-Mart, myself and two other students decided to make our target market young adults who do not necessarily enjoy shopping. Keeping that in mind we designed an integrated campaign that built a convenience store around a mobile app. The app would enable you to create a shopping list from either searching for the items or simply taking a picture of the things that you need. The app would also allow you to store coupons scanned from the direct mailer. You could purchase your items right from your device as well so that all you had to do was go to the store and pick it up.