Brand Design for Hong Kong Children's Hospital
Colour carries emotional perception and evokes people’s reaction. It is also proven that colour is therapeutic and can provoke a sense of place. Some hospitals even put colour into consideration that its environmental usage can help patients during their convalescence. So here, in the brand new Hong Kong Children’s Hospital, we strive to applying colours in a creative way. It is not just about affecting patients’ moods and emotion; but also their psychophysical perception and even helps in easing their fear and pressure.
In this practical project, I aim at helping children patients in overcoming the psychological barriers of taking medical treatments under the new colour-coded environment. As we may know, children staying at the children hospital are chronic illness patients who need special care and treatment. To align with the image of the children’s hospital, alphabet is used in icons and the entire identity to build a simple, cosy and friendly interspace for the patients. Alphabet is the best choice not just because of its simplicity and flexibility, but also the consideration of children’s acceptance and engagement. ­­Furthermore, the letter “C” as in the “HKCH” logo, represents both “Colour” and “Children”; it is a key visual element in working on the cohesiveness of the design concept. Four colours were chosen for four specialties including oncology, nephrology, cardiology and surgical as the primary colour scheme. In addition, one specific secondary colour is added in each specialty in order to enhance the atmosphere for the corresponding wards.

Brand Design for Hong Kong Children's Hospital
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13,519
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Published:

Brand Design for Hong Kong Children's Hospital

Colour carries emotional perception and evokes people’s reaction. When people see a specific colour, they will have an emotional response towards Read More
963
13,519
17
Published: