After committee brainstorming, the initiative's potential name was narrowed down to two possibilities. Each was explored with a great quantity of thumbnail sketches. The sketches were narrowed down to four ideas for each name. Those ideas were further explored and finalized to what you see above.
Leadership chose the name "Fusion." The top pairing in this array represents the two final proposals, of which the top, italicized version was selected as final. Below that is the final color version of the logo with the tag line. The final two items show two different all-black versions of the logo. One uses a screen to simulate shading.
The Fusion branding was featured in the weekly Eblast that promoted the stories in Connections, the online employee newsletter.
An basic email template designed to communicate important facts and updates relating to the Fusion launch. This was designed in Microsoft Outlook, also so that administrative staff in the Information Services Department could populate it with content.
A newsletter template designed in Microsoft Word. It was set up and styled so that administrative staff in the Information Services Department could populate it with content.
Two web banners designed for display on employee intranet sites.
Two messages designed for a digital messaging system. These messages displayed in staff areas of the hospital.
