Brand Identity and NPD for The Bedford Lodge Hotel - The Newmarket Gin
Agency - Nude Brand Creation
Agency - Nude Brand Creation
The Newmarket Gin’s packaging was inspired by Newmarket racecourse and English photographer Eadweard Muybridge’s work in the study of
horses when running. The bottle is frosted and features a binocular window to view the running horses on the back of the glass. The horse featured
is last year’s winner of the 2,000 Guineas race at Newmarket.
The paper label at the base of the bottle bears the signature of master distiller John Walters, as well as information about the crafting of the
spirit and batch number. A leather collar and wooden stopper finish off the bottle. Each collar is handmade in Newmarket by Gibson’s Saddlers, founded in the early 1900s. The stitch detailing and metal button echo the craft of leather riding equipment and the ribbon tag is in the
Newmarket stripe used for equine blankets.
