This is the two-page introduction spread with an intro letter to customers and the introduction of the company's new "price / satisfaction guarantee" policy, which is the first in their industry.

The 2nd spread is an overview of the produict lines they carry, a quick summary about their experienced sales staff and a category index (which lines up with tabs along the edges of all product pages).

This product category has many products to choose from, so we created a product selection table to help customers select the pool lift that offered the features they need.  Thern each individual product is given a 1/3 page to display their Title, primary characteristics, photograph, paragraph description, accessories and prices.

Smaller product categories like these two (wheelchairs and ramps) were displayed cleanl;y and kept within relating top-level categories, in this case, access equipment.  Note the tabs on the sides of the pages highlighted for the top-level category in blue and their specific subcategory in black.