In 2016, the Keebler Elves were ready for a reintroduction to a new generation of parents. So we gave elf-in-charge, Ernie Keebler, his very own Facebook and Twitter accounts.
Trouble is, Ernie had been so busy baking for the last few years that he had completely missed out on how to use social media. So like a lot of older people, he's struggled a bit to figure it out...but goodness gracious, he's giving it his all.
Ernie's First Facebook Post
Ernie's First Tweets
Ernie even showed people around the Hollow Tree. Well, sort of.
And tried his hand at Facebook Live, interacting with actual commenters in real-time to try and get his live feed back up again. He tried, he really did.
More posts from Ernie:
Once Ernie figured out the social media all sorts of people started to take notice:
Real Time with Bill Maher: