Frutiger Fleet
Type Specimen Book
Objective: To trace the history of a chosen typeface and create a type specimen book.

Strategy: Research showed that Frutiger was created in the late 1960s for the signage at the Charles De Gaulle Airport in France. A Frutiger book was crafted to mirror a safety manual on airplanes. It is humorously included in an air-sickness bag with an airplane treat.
Frutiger Fleet
Published:

Frutiger Fleet

Type spec book exploring the history of the Frutiger typeface

Published: