The second product in the Angel Heart Beverages range, Ginifer - small batch handcrafted dry gin, now takes its place in the growing market for craft gin.
This craft gin was officially launched early 2017 and has since gained great presence and support on social media. I was contracted to develop the product design and branding for the gin while keeping to a simple aesthetic.
The design tasks included, logo, motif, bottle print graphics, print design for banners, social media interaction and a basic CI set. Below is the work processes and products for the initial projects outlining the basic graphics/CI, setting the voice & tone for the brand.
Initial Logo Workings
Logo Proportions
Logo Variations
Motif & Symbol construction
Final Motifs
Ginifer Story Label
Colour Motif Workings (2D)
Background Symbols
Bottle Printing Spec Document
Final Bottle (3D Visualization)
Bottle Artwork Photography (with Cocktail)
Out of Home Print Artwork
Social Media Give-a-away Campaign "Jennifer loves Ginifer" (2017)
Social Media Content
Website (Mobile)
Website (Desktop)
go to www.ginifergin.com to see more
Final Bottle & Motif (3D Visualization) 2018
Thanks for viewing!
